Ticketmaster

This project elevates the ticket-purchasing experience to extend to sociability, reliability, and planning. We implemented four features: Social Profiles, Split Cost, Event Navigation, Event Add-Ons to the Ticketmaster app allowing users to use Ticketmaster as a hub for planning an event as opposed to a single-use app.

My Role

UX/UI Design

My Team

Sara Park
Max Barbosa
Harry Lin

Duration

12 Weeks

Tools

Figma
Miro
Adobe Photoshop

Recognition

2022 Interactive Annual Competition Winner

Problem

Ticketmaster does not consider the external factors surrounding the purchase of a ticket including social aspects, dividing ticket prices, venue navigation, and pre/post outing options.

Solution

Transform Ticketmaster to encompass the event-going experience beyond just in-app ticket purchasing.

01. Discover

Heuristic Evaluation

Visibility of System Status

Icon changes color to indicate where users are
Shows which artists users are browsing
Slight change in drop shadow on tap

Match Between System & the Real World

Pop-up message to remind users about covid protocols before they even start searching for seats
Unavailable, VIP, and accessible seats are clearly marked
Clearly shows actual date and selected dates

Competitor Analysis

Successes

Has extensive info for venue- “Plan Your Visit, Upgrade your Performance, Seat Map”
Option to take Uber to venue
Section for merchandise

Downfalls

Log in errors
Favorites section is hard to access; must go to “more” tab first
Makes user login ASAP (for the app to give user any real functions)

User Research

Key Findings

Community: Most interviewees find a strong sense of community within their niche and use it as an extension of their social life.
Purchasing Habits: Groups usually have one main purchaser who is reimbursed after the show, and the purchasers has had frustrations with collecting the money after
Venue Information: Users want clear and more detailed information on seating and views from their seat selection.

Market Segmentation

Sports Enthusiast

DANNY SO

K-Pop Fanatic

EMILY GARCIA

Family Oriented Parent

EVELYN JONES

Theater Buff

AARON WILLIAMS

Empathy Interviews

We asked our interviewees about their outting habits, why they like to go out, and their frustrations.

04. Design and Develop

Paper Prototype

Task Flow 1: Invite Friends

Task Flow 2: Notifications and Chat

User Feedback Key Findings

Users wanted to chat first with invitee so they could ask them about plans
Didn’t want to click on check or "x" because they were afraid to confirm their choice too early
Would have wanted to talk to friends first before answering them

Final UI

SOCIAL PROFILES + CHAT

Profiles let you see who may be interested in and who is attending an event. Then, make plans with your friends in the app

GROUP CREATION + SPLIT COST

Coordination for buying tickets between friends in a group can often be finicky, especially when popular performers can sell out quickly.

This feature assigns one friend in the group to purchase for all other members in one transaction, then request payment afterwards.

EVENT NAVIGATION

Gain a better sense for your venue's layout— perfect for busy parents and venues with lots of commotion

DETAILED SEAT SELECTION

Never be unsure if the seat you’re purchasing is right for you. With seat perspective you will be able to explore elevation as well as a 360° view of the venue.

EVENT ADD-ONS

Never be unsure if the seat you’re purchasing is right for you. With seat perspective you will be able to explore elevation as well as a 360° view of the venue.

05. Deliver

Design System

Outcomes + Next Steps

Outcomes

Made it convenient for users by removing the need for multiple apps
Larger emphasis surrounding the event space and arrangements beyond it
Engage and expand the social circle through the app experience

Next Steps

While conducting research, it seemed that many people did not use Ticketmaster to find events, but rather just to purchase tickets. If we had more time, I'd like to implement a way for people to find out about their events through Ticketmaster so the app can be a full one-top-shop for a fun night out. Although we would have to conduct more research, there may be potential in partnering with other apps like Spotify.