NYHSs

Overview

Connecting NYC residents to the overlooked histories of their everyday urban environment, the ERA NYC app is made for new and old NYC residents to become more familiar with the city’s vast histories.

My Role

UX/UI Design

My Team

Morgan Hlaing
Max Barbosa

Duration

12 Weeks

Tools

Figma
Miro
Adobe Photoshop
Adobe After Effects

Recognition

The One Club 2023 Young Ones ADC Merit Awards

Problem

We found that many NYC residents aren't knowledgable about their city and therefore don't appreciate its rich history.

Solution

Utilize technology that will immerse New York residents in the city's past by making history easily digestible, fun, and personal.

Process

01. Discover

Competitor Analysis

Successes

Curated collections to view, audio-driven tours, short-form snippet stories, and profiles of historical figures that have great influence

Downfalls

Limited neighborhoods.
Only displays information; no engagement.
Outdated information.

Market Segmentation

NEW YORK NEWCOMER

Ruby Collins

"There's nowhere like New York City that fulfills my addiction to matcha, pilates, and brunch."

OLD SCHOOL NEW YORKER

Jason Grey

"When I was kid, the city was my playground. It just isn't the same anymore..."

NEW CAREER NEW YORKER

Jason Grey

"New York City isn't anything like what I'm used to but I'm having the time of my life."

Empathy Interviews

We asked our interviewees about their time spent in NYC, to rate their knowledge about the city, and their favorite parts about living in New York.

User Personas

OLD SCHOOL NEW YORKER

Josh Li

DEMOGRAPHICS

Age 45

Status Married

Occupation Financial Advisor

Location Whitestone, Queens

BIOGRAPHY

John Li is a long time New Yorker. He grew up in the Lower East Side with his four other siblings and parents. He’s lived in different NYC neighboods his whole life but has settled in Queens with his wife and 2 kids for the last 20 years. He takes pride in his work and loves to stay active within his community.

WANTS

To retire soon
For his neighborhood and community are safe spaces
To partake in community outreach

BEHAVIORS

Loves to spend time with family
Likes to go to local street fairs and cultural events
Spends a lot of time in the places and parks he grew up with

02. Define

Jobs to-be Done

Primary JTBD

Ruby Collins

"When I am running from one job to the next I want to discover something new without having to actively search for it so I can share it with my friends."

Primary JTBD

Josh Li

"When I explore the city with my family I want to paint a picture of when I was a kid so I can help them learn about their home city/bond with them over our family’s history."

Primary JTBD

Jason Grey

"When I go out with friends I want to talk about the city in more depth so I feel more like a New Yorker."

03. Ideate

How Might We

04. Design + Develop

Final UI

Historical Sites + Important People of the Past

View a selection of curated sites from the map that are integral to NYC, providing a breadth of information about that location.

NYC THROUGH THE YEARS

Skip through time to see what New York City looked like through the decades

AR EXPERIENCE

Compare the past with the camera using our AR feature

A PERSONAL ARCHIVE

Track your favorite NYC locations, hidden gems, and places that have a special meaning to you

INTERACTIVE WIDGETS

Learn fun facts, famous quotes, and notes about the path you walked for the day all on your home screen