Overview
laughs ‘nd crafts is a typeface created for the nostalgic, the crafty, the silly, and the funky. Unlike typical typefaces, laughs ‘nd crafts doesn’t have strict guidelines on line height, spacing, ascender/descender length, or other structural typographical elements. Made with clay, sequins, paint, glitter, gems, pom-poms, pipe-cleaners, and googly eyes, this typeface is meant to break what can sometimes feel like constraints and restrictive “rules” within the design world.
Problem
Of the thousands of typefaces that are offered online, the large majority are digitally rendered, striving for perfection within typographical anatomy.
Solution
Create a typeface that combines analog and digital principles that emphasizes tactility and human imperfection.
My Role

Designer

Duration

7 Weeks

Tools

Adobe Photoshop
Crafting materials

Inspiration
crafts ‘nd laughs is inspired by my love for the hundreds of arts and crafts projects I completed in my childhood. I aimed to create this type with a crafty, decorative, and kitschy energy.

This type pays homage to childhood joy and my path as a creative, combining my introduction and exploration of the arts as I was growing up and what I have learned as a designer in my recent years.

Base font: New Kansas
Design Motifs
VARIETY OF TEXTURES
PLAYFUL COUNTERS
UNIQUE PAINTED SURFACES
Glyph Set
Isabelle Kwong
isabellelkwong@gmail.com